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Content
We make cinematic, restrained, immersive work in the places we come from. Film and photography shot in real conditions and natural light, where Scotland is the protagonist and the brand sits inside the landscape.
Wild by North
Creative studio rooted in the Scottish Highlands
A wilder approach to elevating your story
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Activations
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Content
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Events
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Brand
The studio
We unlock Scotland for brands.
GTM: brand development, restaurants, drinks brands, film, fire and long tables. We brand it, we shoot it, we activate it, we cook it, and now share it.
What we do
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Brand Activations & Partnerships
We take Scotland to people. A Highland bothy dropped into the middle of London for a night, or a fire-lit table on a beach in the Outer Hebrides - immersive experiences, pop-up bars and tastings, built and run anywhere in the UK.
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Brand Strategy & Design
Identity, naming, packaging and art direction for brands built on Scottish heritage. We find the story that is already there, then give it a language it can live in for decades.
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Wild Tablescapes & Fire-Cooked Catering
Live-fire cooking at any scale, across the UK. Long tables, feasts, private dinners and festival kitchens - wood smoke, Scottish produce and a team who have fed thousands over open flame.
Wild catering
Cooked over fire, wherever the table is.
Beaches, glens, courtyards and city rooftops. Scottish produce, wood smoke and long tables. From intimate dinners to feasts for hundreds, anywhere in the UK.
Past work
From wild places to world-class campaigns.
Restaurant group
Mac & Wild
The Scottish restaurant group we founded and built in London - venison from the family estate in Sutherland, Highland hospitality in the middle of the city, and a brand that became a love letter to Scotland.
Drinks brand
Spey Soda
A modern mixer brand created from scratch: name, identity, packaging, and the launch campaign that put it on shelves and behind bars.
Catering
David Beckham Ventures & Haig
A beach party in East Lothian for fifty guests - cooked entirely over fire, on the sand, with the North Sea behind us.
Activations
Glenfiddich
Multiple pop-up bars and immersive whisky experiences delivered across the country, from city launches to remote Highland settings.
Content
Mr Porter
Editorial content shot at sea off the Scottish coast - real people, working boats and natural light, telling a story of craft and the north.
Catering
Land Rover
An event at the Fife Arms in Braemar - fire-cooked Scottish food served in the heart of the Cairngorms.
The team
Brand & Creative
Claire MacKay
Natural instinct for storytelling, creativity and partnerships that make brands stick. Recent work: brand and creative strategy for Spey Soda, whisky's mixer.
Co-founders
Andrew Waugh & Calum Mackinnon
Co-founders of Mac & Wild, Smoky Barrels and Bonnie & Wild. Commercial deals, activations and wild fire-pit chefs.
